Most businesses use video in ways that distance their audience – that is, their customers. We create videos that engage viewers in story so that they take action, buy your products and services, and share with their network.
We produce award-winning content for marketing, product demos, instructional videos and podcasts, and sales collateral.
Our sister company, Sage Academy, has been hard at work with a revolutionary approach to anti-harassment training. This e-learning product looks and feels like a dramatic series like you would see on HBO or Netflix, but cleverly introduces talking points around how to prevent harassment from escalating in an organization.
In addition the entertaining narrative that follows two reporters trying to uncover corruption on a local level, this online training course also includes breakdown videos and activities for learners to build their own intervention strategies. Not everyone benefits from a “Just say this” approach; many need to figure out what works best for them. This is especially true for those that choose not to speak up because they fear confrontation or, worse, retaliation.
Finally, Sage is known for using neuroscience to engage parts of the brain responsible for processing tacit knowledge – wisdom that is not as obvious as when we learn “hard facts,” like the capital of a city or how to change one’s oil in their car. This course includes empathy-building exercises, connecting learners kinesthetically to writing activities while playing binaural music that stimulates alpha waves in the brain for enhanced emotional processing.
The multimodal approach (combining multiple ways of learning) engages learners so they are not bored, but also so that they remember the content much longer – and can recall it even when under duress.
Recently, Creative Coop won a Telly Award in the Business-to-Business category for a promo created for Take Point, a Boulder-based training and leadership development company. The filming took place over a day and a half – involving local acting talent, some small business settings, and a lot of fun.
Take Point contacted The Coop to build a marketing tool to explain their services in a quick, concise way and to make it look as exciting as the program actually is. The Coop drafted a creative brief that would execute on a visual presentation that aligned with their brand and emphasized the talk-points they wanted their potential clients to remember, while maximizing their use of creative control.
The result is an engaging video marketing tool that, not only serves the financial and ROI objectives of the client, but was also an incredible amount of fun to make for all parties involved.
Adding video to your LinkedIn profile can help you get the most out of this under-utilised social media platform. The professional gallery feature lets you embed photos, videos, and presentations into your summary section, as well as at each position you’ve held (or currently hold) throughout your job history.
LinkedIn is a great way to connect with professionals in your current industry or ask questions and learn about those that are less familiar. It’s also a great way to demonstrate your expertise in a particular field. Often, users mistake the platform as a glorified resume host, but LinkedIn has grown into much more. We use it to help answer video- and business-related questions that frustrate entrepreneurs and other video production companies, as well as to connect with businesses in need of marketing services. When we host networking events or video screenings, LinkedIn allows us to spread the word with great results.
How has LinkedIn helped your business efforts?
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We made a short film! Creative Coop utilised the crowdsourcing platform, Kickstarter, to fund its first short narrative horror. “Popsy” is based on a short story of the same name by Stephen King. Our film modified King’s original story to encompass themes of animal rights and the nature of factory farm practises.
Our film is now running the festival circuit, so be on the lookout for showings in your area. The trailer for our film can be viewed here. We want to thank The Pollination Project – a grant organisation that helps fund progressive, environmentally conscious efforts – for aiding in this process.
Every year, Creative Coop teaches a film camp for kids ages 8 to 18 – helping them write, shoot, direct, and edit a film they create as a team. This year, The Code will be premiering at The Bug Theatre in Denver on August 16th. It is an original story by the kids in the 2013 July camp. The film can be viewed here: