Recently, Creative Coop won a Telly Award in the Business-to-Business category for a promo created for Take Point, a Boulder-based training and leadership development company. The filming took place over a day and a half – involving local acting talent, some small business settings, and a lot of fun.
Take Point contacted The Coop to build a marketing tool to explain their services in a quick, concise way and to make it look as exciting as the program actually is. The Coop drafted a creative brief that would execute on a visual presentation that aligned with their brand and emphasized the talk-points they wanted their potential clients to remember, while maximizing their use of creative control.
The result is an engaging video marketing tool that, not only serves the financial and ROI objectives of the client, but was also an incredible amount of fun to make for all parties involved.